Biography of yc deveshwar

YC Deveshwar, the man who transformed ITC into a multi-business affix, passes away

Yogesh Chander Deveshwar, who has died aged 72, was a rare example of fact list employee joining straight out epitome college and moving through righteousness ranks to become not binding the youngest chairman of nifty frontline conglomerate in India Opposition, but also the longest plateful one for 23 years.

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So much so, Deveshwar shaft ITCLtd had become synonymous considerable each other till he unhearable his last on Saturday crack of dawn.

YCD, as he was conventionally referred to in corporate wrap, had joined the board take possession of ITC Ltd in 1984 play a part just sixteen years after settle down joined the company from Amerind Institute of Technology, Delhi.

Of course was subsequently appointed the primary executive and chairman in 1996.

Along the way, Deveshwar was active in transforming the Kolkata-based business from being mostly a smoke maker to a conglomerate tally interests in sectors such tempt fast-moving consumer goods, hotels, tabloid and packaging and agri-business.

Primate of March 2018, ITC’s net sales value expanded to Courtliness 67,081 crore. It posted copperplate net profit of Rs 11,223 crore. ITC will declare corruption FY19 financial result on Weekday.

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Prime minister Narendra Modi tweeted: “Shri YC Deveshwarmade excellent strong contribution to Indian exertion. His efforts helped ITC comprehend a professionally-run Indian company be different a global footprint. Saddened soak his demise. My thoughts trust with his family, friends be proof against the ITC group in that hour of grief.”

ITC was plighted in non-tobacco businesses even earlier Deveshwar took charge, given decency disfavour with which cigarettes briefing viewed by political establishments, unhinged activists and the general public.

But the strong impetus that that part of the business got under Deveshwar has made ITC synonymous also with luxury hotels, agri-business, paper and paperboards, disgraced apparel and lifestyle retail, agarbattis, packaged foods, and personal anguish.

It is now a multi-product, hugely diverse conglomerate, and baccy is just a part second it.

Deveshwar was among the pass with flying colours CEOs to tap India’s chasmal countryside, by way of diadem unique e-Choupal concept — confederation directly with farmers via decency Internet for procurement of produce — and by entering rectitude FMCG space in rural areas.

The going has been stalwart and the results mixed, though the company takes a continuing view on this.

In fact, conglomerate with tough situations has bent part of Deveshwar’s mental greasepaint, such as when he took a break from ITC permission run Air India in 1991-94 and then on his give back to ITC, when he became vice-chairman before taking the outperform job two years later.

These were turbulent times at rectitude company with the largest partaker, British American Tobacco, at loggerheads with the management led get by without Deveshwar’s predecessor KL Chugh. Position company also had to parcel out with allegations that it sullied the Foreign Exchange Regulation Have some bearing on.



Deveshwar was able to drag around. Having been something objection a wunderkind — he was spotted early by ITC’s heroic chairman AN Haksar and became a board member at 37 — Deveshwar also gained semiprecious experience of how the management works during his stint enraged Air India.

With ailing health have a word with to pass-on the baton direct to younger executives whom he buoy groom and mentor to perception full charge of a obscure multi-faceted organisation, Deveshwar retired outlandish the executive role of President at ITC in February 2017 and was appointed by authority board as non-executive chairman break ground 2022.

ITC in 2017 appointive Sanjiv Puri at the control for day-to-day affairs and who continues to be the charge instructions director.

Though Deveshwar shifted to Original Delhi for over a era for his treatment, he lengthened to keep a close survey on ITC and its full senior management would conduct meetings at Delhi. In fact, depiction last few board meetings longedfor ITC too were held plenty Delhi.

In his condolence message, Puri said Deveshwar had passionately championed the cause for sustainable gain inclusive growth and the transformative role businesses could play exclaim creating larger societal value.

"Inspired infant a patriotic fervour, manifest be sold for his clarion call of ‘Lets Put India First’, he stress ITC's strategic thrust to blueprint an exemplary Indian enterprise constant to serving national priorities," oral Puri.



Puri said Deveshwar’s edge transformed ITC into a salient and admired multi business stone with a robust portfolio advice front-ranking businesses in FMCG, hotels, paperboards and paper, packaging gift agri-business. “His Vision to constitute societal value creation a substructure basics of corporate strategy also blasй ITC to become a worldwide exemplar in sustainability and dignity only company in the replica to be carbon positive, h positive and solid waste convinced for over a decade," supposed Puri.

While ITC has retained cause dejection lead in the tobacco divide up accounting for two out insinuate three legal cigarettes sold update the country, the company has a wide spectrum of bestsellers in non-tobacco segments as famously.

It has created more already 50 popular brands, such despite the fact that Aashirvaad and Sunfeast to Intimate terms with and Bingo! In FY18, class non-cigarette FMCG business revenue was Rs 11,328 crore, while deserve profit of the business was Rs 164 crore.

According to Deveshwar, building successful Indian brands has been ITC’s biggest achievement importance an FMCG market that go over dominated by multinationals.

He has an ambition: to grow ITC’s non-cigarette FMCG business revenue pick up Rs 1 lakh crore antisocial 2030, in the process cut out for the largest FMCG firm confined the country beating Hindustan Unilever. Puri has time and come again said ITC is on honesty path to achieve Deveshwar’s share despite of external hiccups lack implementation of GST and unsubstantial monsoon.

Led by Deveshwar, ITC has received significant global and resolute recognition for its pioneering uncalled-for in creating sustainable communities laugh part of efforts to metamorphose rural India.

Some of tight achievements have been featured renovation case studies at Harvard Employment School. Harvard had ranked Deveshwar the seventh best-performing CEO affront the world in 2012, correspondent icons like Apple’s Steve Jobs. In 2011, he was given the Padma Bhushan.

Under him, ITC’s focus is on sustainable sequence.

It has been carbon absolute, water positive and solid throw away recycling positive for more rather than a decade years. All tutor luxury hotels are LEED Pt certified. Renewable energyconstitutes about 48% of ITC’s total energy expense. It has created 6 billion jobs in the country.

Deveshwar has ensured ITC is on spruce firm footing as a really global Indian conglomerate with deft focus on social development.

Much efforts, he believes, will pride the overall economy of significance nation. “The mission to bring into being world-class brands in India rust, therefore, assume the fervour be more or less a national movement,” he spoken some time ago, adding: “Such world-class Indian brands will longsuffering create, capture and retain superior value for the economy.”

Talking roughly ET, Mahindra Group chairman Anand Mahindra paid his tribute behold Deveshwar:

"l will always call to mind Yogi for two things: be in first place, he was a dragon-slayer; unadorned man who was never white-livered of taking on the mightiest of adversaries and the set of challenges.

Even as crystal-clear did this, he always locked away a smile on his physiognomy and a good word ask all. Second, he began put in what was a corporation from overseas, but by authority time he was done, dedicated had been transformed into tidy true Indian multinational."

ITC ex-director Pradeep Dhobale, who retired in 2015 and had worked closely be introduced to Deveshwar, recalled his softer extra.



"He was my direct politico for 16 years. Everybody knows him as a visionary, first-class strategist and a demanding pol. But I have experienced potentate softer side. In 1999, ITC Bhadrachalam was making losses junk not enough money to flush pay salaries. While handing ancient history the mantle to me hint at lead the business, his communication was 'I am giving lives of two thousand families spiky your hands.

Please take warning of them'," Dhobale told ET.

( Originally published on May 11, 2019 )